Who Am I?

Online marketing is about writing killer copy. Anyone who can write copy that sells has a distinct advantage over their competitors who can’t. This is my belief. I am Phillip Paul, the founder of Killer Copy Tactics.

I whole-heartedly believe that there’s no substitute for raw talent in copywriting. You either have it or you don’t, but you can still go a long way if you have the knowledge and some of the skills to succeed. Your talent just determines what sort of a diamond you’re starting off with.

Who is Phillip? 

As mentioned above, I am the founder of Killer Copy Tactics and a long-time fixture within the world of copywriting. I have written copy for lots of entities all over the world. I like to think that my skills have helped nurture my passion for all things copywriting.

My main motivation is to help others. I constantly see companies that have fantastic concepts yet are unable to effectively communicate these concepts to the public. A few years later I usually see that these companies are no longer in business.

This is how I firmly belief that people should view copy – not just as a marketing tool but also a way in which companies can keep themselves alive and go on to thrive. This is how important it is.

What is Killer Copy Tactics? 

Killer Copy Tactics is not just an advisory service; it is an essential business tool. Killer Copy Tactics is here to show you the tricks of the trade. On this site, you can learn the trade secrets that huge companies put into practice every time they publish a brand-new piece of content.

It’s not just about teaching you how to write; it’s about teaching you how to write better than everyone else. Whether you are just starting out or you have been in the business for a while, there is something for you to learn here.

Killer Copy Tactics is always looking at new ways in which to enhance the knowledge of its visitors. Every time you check back, you’re bound to find a new trick that’s going to get you an even greater response from your target market.

I am here to guide you through the whole process and I’m excited about helping you.

Are you ready to start writing killer copy?