Developing your craft is something that Killer Copy Tactics always advocates. You must continue to improve your craft, or you are going to fall behind. This is an extremely fluid industry and any downtime will seriously impact your ability to achieve your business goals.
Below are some ideas for how you can begin developing your copywriting craft.
- Look to Those Who are Better
Leave your ego out of this and be willing to admit that you are not the best copywriter the world has ever seen. The top copywriters always spend their time looking to those who are more effective than them. When you’re making money, it’s tempting to slow down, but that’s only going to hurt you in the long-term.
Find a copywriter who you know is doing better at what you do. Make sure he or she is in the same industry and observe them. Look at what they do differently to you and how their results differ from the results you get.
- Learn to Step Back
So many writers will create a piece of copy and publish it. They have one draft, they edit it, and then it’s in the public eye. With deadlines approaching, this is a perfectly natural way to approach things. However, the best copywriters prepare their copy well in advance of any deadlines they have, and they step back.
They allow their copy to ‘simmer’ so that they can return to it in a more objective manner. They make edits and they generate multiple ideas until they find the one that works for them.
In other words, they are giving themselves more shots at success.
- Try Out New Things
Experimentation is the lifeblood of effective copywriting. Repeating the same strategy repeatedly and expecting different results is the definition of copywriting insanity.
Don’t be afraid to fail. Try something out, wait for a few days, and then see if you have any new thoughts. Not everything is going to be a winner and you will spend a lot of time writing only to throw it away as digital rubbish.
The only way you’re going to get better is to get a broader sense of what copywriting is. That can even mean practicing your copy in other industries to get a feel for the breadth of that particular industry.
It takes a lot of time to manage, but professional copywriters who get results spend nearly every waking hour getting better at what they do.