Many a small thing has been made large by the right kind of advertising. – Mark Twain
Kill Them with Copy
Let somebody else kill them with kindness. You are a copywriter, you kill them with copy.
Copywriting is a special kind of writing that takes a unique talent combined with the right knowledge and skills. We cannot help you with the talent portion – you’ve either have talent, or you don’t. We can help you with knowledge and skills. By providing tips, tricks, and solid strategies for effective copywriting, we can help you become a master of your craft.
Some of the killer copy tactics you will learn here include:
- Creating effective ads using just one or two sentences
- Choosing the right words to convey the right message
- Embracing brevity without sacrificing quality
- Creating truthful, yet effective product descriptions
- Invoking an emotional response in your readers
- Choosing the right kind of copy for your message
- Utilizing current events and culture to create effective copy.
Develop Your Craft
Writing killer copy is not something you can learn in a single college course. It is not something you get a degree for and then continue to do in perpetuity. Writing killer copy is an ongoing process that changes with the times. It moves up and down with the ebb and flow of current events and culture. It is as fluid as the culture itself.
If you want to be an effective copywriter you have to develop your craft over time. You also have to engage with the audience wherever they happen to be at the point you are trying to reach them. According to the late George H. Gribbin, former chairman of the Young & Rubicam advertising agency, “a copywriter should have an understanding of people, an insight into them, a sympathy toward them.”
Gaining an understanding of your audience is perhaps the most important tactic for writing killer copy. In order to develop your craft, you need to know and understand who it is you are writing to. So along with the tactics you learn here, make a point of paying attention to research, analytics, and every other tool you have to better understand your audience.
Killer Copy Sells
Do you really need to invest in the knowledge and skills required to write killer copy? Absolutely. Killer copy sells; it is just that simple. If you want your copy to accomplish the purpose for which you write it, you have to write it the right way. You cannot do that unless you know how.
Our Blog Posts
The most common question that crops up about copywriting is one of what counts as ‘quality copy’? All content writing services know that quality copywriting is about letting the audience come away from a piece of content thinking that they have learned something. They...read more
Your copy needs to evoke an emotional response. It needs to grab your target market by the proverbial throat and force them to listen. The importance of current events can’t be underestimated. This is why we always say that being a good copywriter is extremely fluid....read more
Finding the right length for your copy is one of the oldest debates in all of copywriting. The most effective length for copy is not something that can be given a fixed number. It’s something that you have to find based on the type of copy, among a whole host of other...read more
There are a multitude of reasons why your copy isn’t selling. We consider this the most common question received from novice copywriters. That’s why we’ve compiled a selection of the main reasons why your copy just isn’t working. Bad Writing What is meant by ‘bad...read more
The Killer Copy Tactics team has a lot of experience writing product descriptions. This area of copywriting is what really brings in the money, especially if your business sells through third-party retailers like Amazon. The problem is that product descriptions rarely...read more
Developing your craft is something that Killer Copy Tactics always advocates. You must continue to improve your craft, or you are going to fall behind. This is an extremely fluid industry and any downtime will seriously impact your ability to achieve your business...read more